Separate the costs
Your media budget pays the advertising platform. Management, creative production, landing pages, and tracking may be separate costs. Confirm the scope before comparing proposals.
Test a focused hypothesis
Begin with a clear offer, a defined audience, and a landing page that matches the advertisement. Avoid spreading a small budget over too many channels and campaigns.
Judge business quality
Cheap clicks are useful only when they lead to meaningful actions. Review lead quality or purchase value, tracking reliability, and the economics of the offer before scaling.