This example illustrates our process. It is not a completed client engagement, and no measured result is claimed.
The challenge
High lead volume hides a low number of relevant property enquiries.
The solution
Build location-specific landing pages and use qualification questions to route the right enquiries.
How we would measure results
Track cost per qualified lead and viewing bookings.
Primary measure
Qualified enquiries
A baseline and agreed target would be established before launch. Performance depends on the business, market, budget, and execution.